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our story
We are a Veteran and South African owned and operated family business, specialized in world-class customer service, bringing to Dallas well over 20 years of diamond knowledge to our customers.
As a sister company to Diamond Exchange Dallas, we are committed to the old-fashioned values that have grown our family business by providing our customers an atmosphere of trust and collaboration.
This is a result of our homegrown and down-to-earth expertise, together with our culture of trust, and dedication to providing outstanding customer service, we are proud of our work and our team.
Shane and Jamie have recently made the exciting decision to relocate to Franklin, Pennsylvania, bringing with them a taste of luxury from the heart of Texas. With years of experience in DFW’s high-end jewelry market, they are now introducing concierge-level custom jewelry design to their new hometown. Their move is not just a business venture—it’s a heartfelt commitment to building a life rooted in community, connection, and creativity. By choosing Franklin, they’re embracing the charm and warmth of small-town living, eager to raise their family among lifelong friends and familiar faces. Shane and Jamie are blending the sophistication of metropolitan craftsmanship with the closeness of community, offering neighbors a one-of-a-kind jewelry experience—right at home.
MEET OUR FAMILY
Meet the Family Behind FGDX:
-Jamie Willoughby – Born and raised in Venango County, Jamie is a proud Army Officer veteran 🇺🇸with a highly successful career in Government Contracting, currently serving as a Chief Growth Officer and Founder/Owner of several small business consulting firms.
- Shane Willoughby – A native of South Africa 🇿🇦, Shane has been in the diamond industry since 2017 and brings years of expertise. He also works as a Project Manager in the Telecommunications industry.
Along with their youngest son, the Willoughby family is excited to relocate to Venango County and bring world-class jewelry services to the community!
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