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We are a South African owned and operated family business, specialized in world-class customer service, bringing to Dallas well over 20 years of diamond knowledge to our customers.

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As a sister company to Diamond Exchange Dallas,  we are committed to the old-fashioned values that have grown our family business by providing our customers an atmosphere of trust and collaboration.

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This is a result of our homegrown and down-to-earth expertise, together with our culture of trust, and dedication to providing outstanding customer service, we are proud of our work and our team. 



Shane, supported by his wife Jamie Willoughby will be managing the Frisco location, while Roderick Watterson, master diamond cutter heads up the main office in Dallas.

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